I have focused on very engineered and specifically placed prints and interesting techniques and the Rozae Nichols label has been artistically textile driven. RN: I've always been print-centric, it's been a foundation through the last 15 years. HB: Have prints always been a focus for you? We made a huge commitment to something that we believed would be very strong in the fashion community. What we came up with is a focused, deliberate, bold color palette on a printed collection. It evolved to the point where a year and half ago we recognized a tremendous fountain of artistic history and ability within our team, so we decided to create the Clover Canyon collection. Rozae Nichols: Essentially I'd been designing for 25 years for other companies and I decided to start my own business 15 years ago.

Harper's Bazaar: Tell us a bit about your background and how Clover Canyon came about. Nichols, who has also had her own namesake line for fifteen years, is quick to share the laurels of Clover Canyon, 'I have a wonderful team, a glorious design team,' she says. If if there's a buzz word around the buzzy brand, it's California, with its laid-back, bohГ©me spirit and Venice Beach-ready aesthetic, not to mention that the designer has spent her entire life on the left coast and everything is produced in L.A. The year-old label launched at a fashion moment when print-love is at an all-time high, and is already sold at Saks Fifth Avenue, Nordstrom, Lane Crawford, Net-a Porter and Shopbop. In what creative director Rozae Nichols calls, 'a great journey so far,' Clover Canyon has emerged on the market to instant appreciation.

Wren and ivory